The most important people in business are not the investors, the chairmen , the managing directors or the staff but the customers. They are the people who call the tune.’’John Muhaise-Bikalemesa
The customers deliberately plan where to get their supplies from and the days of walk in customers are long gone’’John Muhaise-Bikalemesa
You need to come closer to the potential customer to demonstrate the value add through consuming your products or services.” John Muhaise-Bikalemesa
Marketing is no longer a matter of driving up the top line sales figures without taking into account the impact on the bottom line profit.’’ John Muhaise-Bikalemess
