Social media marketing
Social media marketing is the process of attracting website traffic to our websites through the various social media websites using attractive content. The traffic is also encouraged to share the content with their social networks.
Social media platform
Social media websites avail a platform to reach large number of targeted audiences within less time and very little efforts. Facebook alone has more than 750 million users, LinkedIn has over 120 million users and over 3 billion YouTube videos are viewed per day.
Social media websites
The social media you can use to promote your business include the following
- Facebook,
- Twitter,
- LinkedIn,
- Google+,
- Pininterest
It is important to note most social media platforms offer free accounts.
Setting up social media account
The setting up of a social media account is quite and can be set up in minutes.
Advantages of social media
The social media provides the following advantages to the business community;
Potential customers
More than half of the world’s population is registered with different social media platforms. The social media therefore enhances the chances of acquiring customers through the social media websites.
Reduced marketing costs
Social media marketing is quite affordable when compared to the traditional print marketing and advertising.
Visibility
The social media gives your business the much needed visibility
Faster communication
Social media helps you to send messages instantly to very many people, and thus enabling faster communication with potential clients
Branding
Social media helps a lot in the promotion of your brand among potential customers.
Direct customer interaction
The social media allows you to directly interact with customers directly.
Enhanced sales through social media
The social media users are more likely to buy products and services of the brands that they connect with through the social media.
Feedback
Social media allows you to receive instant feedback from your customers.
Social Media connects you to your stakeholders
Through the social media you are able to connect to all your key stakeholders.
Conclusion
From above you have no choice except to connect through the social media.
Author
Kasemiire Agnes Akiiki
kasemiire25@gmail.com
