The importance of social media in business

Social media marketing

Social media marketing is the process of attracting website traffic to our websites   through the various social media websites using attractive content. The traffic is also encouraged to share the content with their social networks.

Social media platform

Social media websites avail a platform to reach large number of targeted audiences within less time and very little efforts. Facebook alone has more than 750 million users, LinkedIn has over 120 million users and over 3 billion YouTube videos are viewed per day.

Social media websites

The social media you can use to promote your business include the following

  • Facebook,
  • Twitter,
  • LinkedIn,
  • Google+,
  • Pininterest

It is important to note most social media platforms offer free accounts.

Setting up social media account

The setting up of a social media account is quite and can be set up in minutes.

Advantages of social media

The social media provides the following advantages to the business community;

Potential customers

More than half of the world’s population is registered with different social media platforms. The social media therefore enhances the chances of acquiring customers through the social media websites.

Reduced marketing costs

Social media marketing is quite affordable when compared to the traditional print marketing and advertising.


The social media gives your business the much needed visibility

Faster communication

Social media helps you to send messages instantly to very many people, and thus enabling faster communication with potential clients


Social media helps a lot in the promotion of your brand among potential customers.


Direct customer interaction

The social media allows you to directly interact with customers directly.

Enhanced sales through social media

The social media users are more likely to buy products and services of the brands that they connect with through the social media.




Social media allows you to receive instant feedback from your customers.


Social Media connects you to your stakeholders

Through the social media you are able to connect to all your key stakeholders.


From above you have no choice except to connect through the social media.





Kasemiire Agnes Akiiki