You can proactively improve your image in the mind of the public through designing and implementing an image improvement plan. The plan is aimed at achieving certain objectives through taking deliberate actions. For better results , you must obtain the buy-in of the staff who are expected to implement the image improvement plan. The purpose of the plan , its implementation and monitoring must be clear to staff and management before commencing actual implementation. The actions one can take may include the following among others;
Committing to offer quality products and services
Quality plays a key role in the success of an organisations as customers always want to associate themselves with organisations who offer quality products and services. Offering quality goods and services very much enhances the image of an organisation.
The way your organisation is positioned matters a lot during the process of implementing the organisation’s strategy. This refers to the position your organisation has decided to differentiate its products and services from the competition. Your organisation can differentiate itself in terms of the market it wants to play in and type and quality of products it is proposing to offer among others.
Add value to the customer
Customers are always looking for opprtunities which gives them better value for money spent. For example customers want to spend 1 US$ to obtain a value which more than 1 US$. The customers will therefore be attracted to your organisation if they expect value addition.
Your organisation has to produce unique goods and services which give it a competitive edge over the competition. Your organisation has to be continuosly implementing innovative programs to enhance its capacity to produce unique goods and services.
Your organization’s core values must be in line with the expectations of the customers. It is expected that everything the organization does must be in line with its value. The staff and management are also expected to live the values of the organization. A value driven organization has a better image in the mind of the public.
Your organisation as a good global citizen must portray an image of responsible citizen with a goal of enhancing the quality of life of the communities around it. This is normally done through the organisation’s corporate social responsibility program.
John Muhaise Bikalemesa
Director: Big Drum Advisory services Limited