Attracting right traffic to your website

Attracting right traffic to your website

The purpose of a good website is to attract customers to the organization and it therefore a waste of resources to develop a website which does not attract traffic. In addition your website should be globally ranked in accordance with information content and the traffic it generates.

Tips for generating traffic

Purpose of the website

The purpose of the website must be clear and its information content should be tailored to meet the purpose. You should know the type of audience you are interested in and the various products on the website should meet the needs of the audience.

The Content

The content must be original and not cut and paste. You should demonstrate to the target group that you are giving them value .

Website tools

The development of the website will require the deployment of various tools.

Search Engine Optimization (SEO)

SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. SEO  are strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Appearing at the top of the search results for a given topic is important for being found by people searching online and for driving traffic to your website.

Embrace Social media

Social media is becoming a very powerful influencing force on the internet. Face book has hundreds of millions of users who can be easily reached for minimal expense. Other sites such as Twitter, MySpace, LinkedIn, YouTube and Google+ will help generate traffic to your site because social media users love to share content. If you’re creating original content and sharing it with social media users, that content has the potential to reach countless thousands, many of whom will then go to your website and potentially increase your sales.

Current information

Ensure the information on the website is current and you need to upload new content on an almost daily basis to maximize the effect of online content on a website’s search rankings. This will help increase the number of pages Google will scan and consider when its users search for your type of service, which invariably means that your site will appear in more search results.

Start Blogging  

A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order.

Blogging can be an ideal way to increase the amount of traffic your website receives. In addition to providing your audience with interesting or useful information that will bring back repeat business or visits, blogging can largely increase the amount of indexed pages and keyword usage on your website; allowing search engines to rank your website higher in search engine results.

Good design

Make sure your website has a good theme and platform to ensure it is appealing to the visitors. As appearance matters in everything

List your site with web directories

A website directory is an organized directory that contains listings of thousands of sites on the internet. Web directories help users search for websites that they are looking for. For example, if you wanted to visit a site that sells games. Then you would go to the Entertainment section and then into the subcategory of ‘Gaming’.

Directories are different than search engines because they list your site by subject or category and not by the keywords of your site. They also allow you to describe your site in more detail so visitors can get a more in-depth feel for your site. Most directories have a screening process so to make sure your site gets accepted always have fresh and unique content. Many people will search directories instead of search engines because they know what category they are looking for.

Promptly respond to Customers

Web visitors return to websites that achieve “excellence” in some field. According to Super Blogging Tips, you can attract more Web traffic by rapidly responding to customer comments, questions and e-mails. A great response time could turn a visitor into a client.

Conclusion

You have to attract traffic to your website as a website without traffic it is as if it does not exist

 

Author
Kasemiire Agnes Akiiki
Kasemiire25@gmail.com

About The Author

John Muhaise-Bikalemesa (JMB), a Certified Public Accountant , with over 35 years’ experience in business strategy, capacity building, business risk management , diagnostic studies, tax advisory, project management, due diligence and feasibility studies, business plan development, capital raising, business and share valuations, business development, assurance services , institutional development and diagnostic studies across various sectors. John has traveled widely across Africa and provided strategic and thought leadership direction to various organisations in Africa and beyond.

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